When assessing your non-fiction manuscript and determining whether it’s ready either to pitch to an agent or to self publish, you’ll do well if you address these questions. They’re listed in no particular order, so feel free to jump around as you work through them.
Who is your reader? Think of your target audience as one person and describe her/him.
What does your manuscript deliver that’s new and relevant to your reader?
What category does your book fit into? Think about what shelf you would see it on in a bookstore.